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Embrace the Waves #3: How to Get More Customers to Test the Waters

October 5, 2020 @ 2:00 pm 3:00 pm

This webinar is the 3rd in a series.

Getting onlookers off the beach and into the water with you can be challenging. Join us as we discuss how to bring more life and action into your business waters!

Once you understand the basics of marketing, and you have your branding and image worked out, it’s time to market what’s in your boat. Business marketing has changed so much it can become overwhelming. Business owners need to reflect on how they present their business to the marketplace and whether they are creating a picture that customers are attracted to.

We will discuss the types of customers (some eagerly join you in the water, some are in the water but need to be enticed to come to swim with you, others are on the beach and are not sure they even want to enter the water). We’ll review how to identify your customers, their stage of interest and buying potential and strategies for each segment.

Join Tina Heathers, Business Lending Consultant with Community Futures Huron, for this webinar as she walks you through the development of a marketing plan to help you get organized and motivate you to get going. You will set clear, measurable goals, and constantly track them and make realistic changes based on market research and attention to customer buying patterns.

This webinar is part 3 of a 6-part webinar series. Please feel free to come to one of all of the sessions.

To register, visit https://learning-to-swim-business-basics.eventbrite.ca.

Webinar Dates:
September 9, 2020 | Learning to Swim: Back to Basics
September 21, 2020 | How to Use Floating Devices to Manage Your Business Effectively
October 5, 2020 | How to Get More Customers to Test the Waters
October 21, 2020 | How to Swim with Your Customers
November 4, 2020 | Watching for the Wave: Understanding When it’s Coming & How to Make the Best of It
November 16, 2020  | Sink or Swim: Help Your Business Survive the Next Wave

Please Note: Registrants will receive email reminders directly from Event Brite that will include Zoom meeting information. Please remember to check your junk mail for this email.


Huron County Economic Development

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