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Learning & Training

Embrace the Waves webinar series

Join us for Embrace the Waves, a new 6-Part Webinar Series presented by Huron County Economic Development in partnership with Community Futures Huron.

Webinar Dates:
September 9, 2020 | Learning to Swim: Back to Basics
September 21, 2020 | How to Use Floating Devices to Manage Your Business Effectively
October 5, 2020 | How to Get More Customers to Test the Waters
October 21, 2020 | How to Swim with Your Customers
November 4, 2020 | Watching for the Wave: Understanding When it’s Coming & How to Make the Best of It
November 16, 2020  | Sink or Swim: Help Your Business Survive the Next Wave

‘EMBRACE THE WAVES’ SERIES DETAILS 

September 9, 2020 | 10:00 am – 11:00 am 
Embrace the Waves | Learning to Swim: Back to Basics
This webinar focuses on the core of business development. This webinar will reveal the tips you need to become a successful entrepreneur and grow and manage a business in wavy waters. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!

September 21, 2020 | 2:00 pm – 3:00 pm 
Embrace the Waves | How to Use Floating Devices to Manage Your Business Effectively
Do you use external devices to help your business stay afloat or do you tread water solo? By reviewing your daily operations, you can create a strategy to help you become a more effective business owner, instead of getting caught in the undertow. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!

October 5, 2020 | 2:00 pm – 3:00 pm 
Embrace the Waves | How to Get More Customers to Test the Waters
This webinar will walk you through the development of a marketing plan to help you get organized and motivate you to get going. You will set clear, measurable goals, and constantly track them and make realistic changes based on market research and attention to customer buying patterns. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!

October 21, 2020 | 10:00 am – 11:00 am
Embrace the Waves | How to Swim with Your Customers
Exceptional and consistent customer service is the foundation of any successful business and it is a critical element to effectively ride the waves of business. This webinar will review the customer’s first impression of your business and will discuss how to communicate in a way that will increase your sales and build great relationships with your customers. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!

November 4, 2020 | 10:00 am – 11:00 am
Embrace the Waves | Watching for the Wave: Understanding When it’s Coming & How to Make the Best of It
Business is about riding the waves and being in business can often feel like a boat out at sea. In this session, we’ll discuss how to watch for the next wave – how to assess when it’s coming, how it will affect your business, and how to take advantage of the opportunities it offers. This session will focus on strategic planning and time management skills that can help your business succeed. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!

November 16, 2020 | 2:00 pm – 3:00 pm
Embrace the Waves | Sink or Swim: Help Your Business Survive the Next Wave
Do you feel like you are sinking? Is your business struggling to stay afloat? Join us for a webinar that will help you access when it’s time to get out or get better at staying on top of the water. This webinar will lead participants through an in-depth cash-flow analysis that will identify sales drivers and revenue drains. The session will also discuss how to adjust your strategy to make it through the next business wave. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!


Inclusive Customer Service webinars

Join Huron County Economic Development for their upcoming webinars on Inclusive Customer Service! This workshop examines all of the ways in which diversity impacts a team, how staff work together, and how that team provides service to the public.

  • Session A (Part I & II) – Monday, October 5th from 10:00 am – 1:00 pm
  • Session B (Part I) – Tuesday, October 6th from 2:30 – 4:00 pm

Session B(Part II) – Tuesday, October 13th from 2:30 – 4:00 pm

To learn more or to register, click here!


UPCOMING WEBINARS

MARKETING

October 5, 2020 | 2:00 pm – 3:00 pm 
Embrace the Waves | How to Get More Customers to Test the Waters
This webinar will walk you through the development of a marketing plan to help you get organized and motivate you to get going. You will set clear, measurable goals, and constantly track them and make realistic changes based on market research and attention to customer buying patterns. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!


October 8, 2020 | 12:00 pm – 1:00 pm

A Complete Guide to Instagram

Did you know that 200 million Instagram users visit at least one business profile a day?

Instagram is not just for influencers. It’s also an effective platform for businesses and entrepreneurs to grow their online presence. Join Ziwei Chen and Taylor Duckworth, Digital Marketing Specialists at Treefrog, for an informative webinar, full of tips and tricks to help you develop your Instagram strategy. Attract new customers, build relationships with followers, and skyrocket your Instagram presence to help grow your business. Presented by the Orangeville SBEC. Learn more!


October 21, 2020 | 10:00 am – 11:00 am
Embrace the Waves | How to Swim with Your Customers
Exceptional and consistent customer service is the foundation of any successful business and it is a critical element to effectively ride the waves of business. This webinar will review the customer’s first impression of your business and will discuss how to communicate in a way that will increase your sales and build great relationships with your customers. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!


October 28, 2020 | 2:00 pm – 3:30 pm
Grow Your Business with Online Reviews
Is your online business reputation important to you? Today, access to real-time information is the number one driving force behind purchasing decisions. Consumers trust friends and even strangers more than they trust brands for honest feedback about products and services, and they turn to them before nearly every purchase they make, big or small.

Attend this seminar and learn:

  • the importance of implementing a system that will help you leverage reviews where consumers interact with your brand online
  • tips on how to appropriately respond to both good and bad reviews
  • how to minimize the risk of negative reviews in the future
  • the 3 keys to optimizing your online presence

Presented by the London Small Business Centre. Learn more!


November 5, 2020 | 12:00 pm – 1:00 pm

A Beginner’s Guide to SEO

Did you know that 93% of online experiences start with an online search? Search engine optimization or SEO is the name of the game for getting your business to appear on search engines like Google. No matter the size of your business, SEO can help you grow your online presence and should be a vital part of your marketing strategy. Treefrog has helped hundreds of businesses with digital marketing. In this webinar, Ziwei Chen and Taylor Duckworth, Digital Marketing Specialists at Treefrog, share their expertise to help you create a local SEO strategy for your small business. Presented by the Orangeville SBEC. Learn more!


BUSINESS SUPPORT & FUNDING

September 30, 2020 | 5:30 pm – 7:30 pm

Starting a Small Business

Starting a new business venture? Learn the necessary steps to start your business including how to assess your entrepreneurial readiness, validating your business idea, the various forms of business ownership, the importance of creating an online presence, government regulations, the importance of a business plan, forecasting cash flow, identifying your target market, and when and why to register for HST. Presented by the Orangeville SBEC. Learn more!


October 1, 2020 | 1:00 pm – 2:00 pm
10 Powerful Tips for Entrepreneurs

If you’re thinking about entering the world of entrepreneurship, there are a few things you should know before starting your business – actually, there are at least 10 of them. Knowing what they are, how to implement them, and what to avoid, will go a long way toward ensuring your venture success.

Our “10 powerful tips for entrepreneurs” is a kick-start seminar designed to motivate every aspiring entrepreneur to help turn their idea into reality. In this interactive seminar, lead by serial entrepreneur Grant Fraser, looks at the characteristics successful entrepreneurs possess and the steps required to launch a new business. Whether you’re just starting out, or an experienced entrepreneur, you’ll find value in this webcast. Hosted by Western University and Propel – Western’s Entrepreneurship Centre. Learn more!


October 7, 2020 | 10:00 am – 11:15 am
Startup Business Basics
Starting a new business venture? Learn the necessary steps to start your business! Including:

• the various forms of business ownership
• government regulations
• the importance of a business plan
• forecasting cash flow
• identifying your target market and client profile
• when and why to register for HST

Presented by the Waterloo Region SBEC. Learn more!


October 8, 2020 | 10:00 am – 12:00 pm
Business Plan 101
Why have a business plan?  A business plan is a roadmap for your business that outlines goals and details on how you plan to achieve those goals. This session will explore:

  • Business Plan overview & why it’s vital
  • Thought mapping your business
  • Research /information you’ll need
  • Understanding your target market
  • Business Model Canvas: 1-page plan
  • Developing a plan for success
  • Introduction to Financial Planning and Forecasting

Upon completion of the webinar, you will receive additional resources and templates and will be fully equipped to start drafting your own business plan. Presented by the Waterloo Region SBEC. Learn more!


October 19, 2020 | 10:00 am – 11:30 am

Legal Structure of Business

The COVID-19 pandemic has forced many business owners to reconsider their long-term strategic plans. While the current economic environment may make it difficult to forecast future revenues and costs, re-evaluating the legal structure of your business may be the best starting point for a revised business plan. Luis Chacin of Carters Professional Corporation will discuss legal considerations including:

  • The difference between a business partnership and co-ownership
  • Advantages and disadvantages of incorporation
  • Protecting your investment with appropriate corporate records
  • Estate freezes and other succession planning considerations

Presented by the Orangeville SBEC. Learn more!


October 20, 2020 | 5:30 pm – 7:00 pm
Starting a Small Business 

With a range of programs and services tailored to meet your needs, the London Small Business Centre can help you start and grow your business. Attend this free, 90-minute seminar for a full overview of programs and services and key business startup information.

Learn about:

  • government programs available
  • financing and grants
  • no charge, confidential consultations with a Business Advisor
  • access to business professionals in varying fields, e.g. legal, hr, accounting, sales, marketing, SEO, insurance, etc.
  • workshops and seminars to start and grow
  • government regulations
  • do I have what it takes to operate a small business
  • ownership types
  • legal & tax considerations
  • start-up steps
  • The importance of creating a business plan

You will leave with a better understanding of how to get started and utilize many of the small business resources available! Presented by the London Small Business Centre. Learn more!


October 27, 2020 | 8:00 am – 9:30 am

Virtual Economic Outlook Summit In partnership with TD Bank Group, the Town of Orangeville will host its Annual Economic Outlook Summit on Tuesday, October 27, 2020. This year’s event will feature a keynote address by Brian DePratto, Director and Senior Economist at TD. Brian will provide an analysis of the international, national and local economies and financial markets focusing on the impacts of the global pandemic. The event will include panel presentations from local business leaders who will share their experiences of resilience. Presented by the Town of Orangeville. Learn more!


October 27, 2020 | 5:00 pm – 6:30 pm
The Nuts & Bolts of Building a Construction/Trades Business

Learn how to turn your construction skill into a successful venture! Are you someone interested in building/growing/developing a construction trades business and want to be your own boss? An individual with a strong work ethic and trades skill?

This 90-minute webinar will provide you with an overview of the important areas every entrepreneur should consider when building a Construction/Trades Business.

Topics will address:

  • Understanding your Customer
  • Technology – Productivity Tools
  • Introduction to Taxation & Regulations
  • Managing Risk
  • Creating Profitable Quotations
  • Planning for Profits

Free to attend! Advanced registration required. Presented by the London Small Business Centre. Learn more!


November 4, 2020 | 10:00 am – 11:00 am
Embrace the Waves | Watching for the Wave: Understanding When it’s Coming & How to Make the Best of It
Business is about riding the waves and being in business can often feel like a boat out at sea. In this session, we’ll discuss how to watch for the next wave – how to assess when it’s coming, how it will affect your business, and how to take advantage of the opportunities it offers. This session will focus on strategic planning and time management skills that can help your business succeed. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!


FINANCIAL SUPPORT

October 1, 2020 | 10:00 am – 12:00 pm
Financial Plan 101

If you own a business, you know about risk and opportunity. Compared to many people, you’re willing to take more personal and financial risks in order to gain more personal and financial opportunities. It’s a trade-off that can be highly rewarding.

Learn the necessary steps to develop a financial plan and get financial support. This webinar will help you to explore:

  • Financing and Funding options;
  • How to determine your start-up costs;
  • How to estimate your operational expenses;
  • How to project your sales forecasts

Presented by the Waterloo Region SBEC. Learn more!


October 14, 2020 | 2:00 pm – 3:30 pm
Bookkeeping Best Practices for Small Business Owners
Are you doing your books yourself? Are you sufficiently organized to delegate this crucial part of your business? This webinar will guide you through the basics of bookkeeping. Designed to provide small business owners with an understanding of accounting principles & standard terminology, this session will examine typical transactions encountered in a small business environment, and much more.

In this webinar you will learn:

  • An overview of accounting software for small businesses
  • The importance of good bookkeeping  
  • How to read financial statements
  • The essentials of preparing for the accountant at year-end
  • Outsourcing bookkeeping

Hosted by the London Small Business Centre. Learn more!


November 16, 2020 | 2:00 pm – 3:00 pm
Embrace the Waves | Sink or Swim: Help Your Business Survive the Next Wave
Do you feel like you are sinking? Is your business struggling to stay afloat? Join us for a webinar that will help you access when it’s time to get out or get better at staying on top of the water. This webinar will lead participants through an in-depth cash-flow analysis that will identify sales drivers and revenue drains. The session will also discuss how to adjust your strategy to make it through the next business wave. Presented by Huron County Economic Development in partnership with Community Futures Huron. Learn more!


ON-DEMAND TRAINING

BUSINESS SUPPORT

Pandemic Planning

Planning for a pandemic is essential. Being informed and prepared will help minimize the impact in our daily lives. This course will help organizations understand the issues that need to be considered during pandemic, and the importance of being prepared. It emphasizes steps that workplaces can take to plan for employee absences, describes the elements of a business continuity plan, as well as actions that may help slow the spread of the virus and keep employees healthier. Presented by the Canadian Centre for Occupational Health and Safety. Learn more!


We Can Help Keep Things Business as Usual

REM Web Solutions – While your customers are taking a break from visiting your physical store, let us help keep your business thriving through our easy, affordable eCommerce solutions. Presented by REM Web Solutions. Learn more!


Restaurants Canada: Response Handbook for Restaurants

Download this handbook for the most up-to-date information on federal and provincial announcements and relief measures. Presented by Restaurants Canada. Learn more!


Planning for Recovery: How to Restart your Business in the Wake of COVID-19

The Canadian economy is gradually reopening after a shutdown due to the COVID-19 pandemic. You will need to plan how your business will restart, adapting your operations to meet demand, ensuring your supply chains and managing your financial circumstances. You will also need to put best practices in place to ensure the safety of your employees as they return to work. Join BDC Chief Economist Pierre Cléroux who will give an economic update and address the expected timeline for different sectors to recover, and BDC Advisory Services experts who will discuss how to address the new operational and financial challenges that businesses face. Presented by BDC. Learn more!


Tourism HR Canada Offers Free Emerit Online Training 

Tourism HR Canada, the not-for-profit behind Emerit Tourism Training are pleased to offer a variety of frontline, supervisory, and managerial online training modules free of charge. These modules can assist with ongoing training needs, as well as giving those whose jobs have been adversely affected by COVID-19 the opportunity to upskill or cross-train. Learn more!


Online Heath & Safety Training

Choose from 10 online courses. Learn more!


Contact North Contact North has access to hundreds of training opportunities through LinkedIn Learning that you can access for FREE! If you are interested in accessing this training, contact Jeffery Scholl at jeffery@contactnorth.ca or 519-851-0284. Learn more!


BDC – Entrepreneur’s Toolkit Webinars: Find a selection of free webinars designed specifically for Canadian entrepreneurs. Watch as BDC experts reveal their recipes for business success that they have spent years developing and sharing with entrepreneurs across Canada. Packed with real-life examples, these webinars will help you make better business decisions and achieve your business goals. Learn more!


DIGITAL MARKETING

How to Build a “Buy Online, Pickup Curbside” Store

Shopify’s guide to help local store owners easily set-up online stores, while enabling curbside pickup for their customers. This should take you no more than 1 hour. This is for stores brand new to Shopify. Presented by Shopify. Learn more!


Build a “Buy online, Deliver by Hand Locally” Store

Shopify created this guide to help local store owners easily set-up online stores which enable local hand delivery to their local customers. This is for simple stores brand new to Shopify. Please take inspiration if you’re already up and running with Shopify. This should take you no more than 1 hour. Presented by Shopify. Learn more!


Google for Small Business

Google has launched a page dedicated to supporting businesses during COVID-19 including practical steps and free digital skills training. Presented by Google. Learn more!


Digital Transformation Training Program It is a FREE educational training program, showing you how to choose and implement digital technologies and tools to grow and sustain your business. The program is built so that you can view at anytime and anywhere at your own pace and refer back to it when needed. With focuses from digital marketing to technologies for the foundation for your business, to showing you free and easy-to-use tools that you can implement right away, our training program is a self-learning tool that can enhance the way you do business. Presented by Digital Main Street. Learn more!


Editor’s note: Sources for the Learning & Training page include the Huron County Economic Development Department, Western Ontario Community Futures, local organizations, various business groups and community partners. Some content has been edited for length. Please follow the links included to find complete info for each listing.

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