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5 things Canadian retailers need to know about the most digital holiday shopping season on record
FROM THINK WITH GOOGLE – There’s a lot we don’t know about what this year’s holiday shopping season will bring, but we do know it will be a year like no other. Canadian businesses continue to navigate the pandemic, regional restrictions and changing consumer needs. Canada is having an e-commerce moment and the way people shop has changed. E-commerce tripled during the early days of the pandemic and while it tapered a bit during summer months, it’s quite possible (even likely) it could double this holiday season. All of this time spent at home has impacted what people are buying and when, and what services they require. More than half of Canadian…
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Holiday Shopping – Make it Easy
A NOTE FROM TINA – The 6 weeks before Christmas are some of the most profitable weeks for small business owners. It is time to get very focused on your selling skills. If you can’t help customers to buy from your company, someone else will happily help them buy from theirs. Customers are on the hunt for gifts for family, friends and coworkers. Companies are always looking for corporate gifts for employees and suppliers. Even if you don’t have specific gift items to sell, have a look at what you could create as a gift certificate for your services, that customers could buy and give as presents. Make sure these…
